How are the free trees funded?
The majority of people use the app for free. When they earn trees by completing the Treekly Challenge (5000 steps, 5 days a week), these are sponsored by a third party.
We carefully select only sustainable brands to be a Treekly Partner, giving them the valuable opportunity to sponsor the Treekly Challenge. The user's tree earned that week is presented as being sponsored by that partner. The app is designed such that their exposure is non-intrusive to the user yet effective for the sponsor. A win-win!
There's also the option to fund trees yourself if you (or your business) want to have even more of a positive climate impact. Trees earned by users as part of Treekly Plus or Treekly for Business, or by purchasing tree packs are funded by the subscription or one-off payment.
How are you calculating an average carbon footprint?
We know that calculating carbon emissions can be tricky. There's lots of things to consider, like whether you're counting just carbon or also 'carbon dioxide equivalent' (CO2e) gases like methane.
In general, when we're talking about your carbon footprint, we mean all of the CO2e emitted by day-to-day activities. This adds up things like diet, car usage, travel, heating your home, and buying things.
There are numerous comprehensive research papers that have their own calculations, and the variation in results reveals how tough it is to come up with an agreed average footprint, because we all live such different lifestyles. As a mid-range figure plus an additional allowance, we believe that 12 tonnes per year is a fair estimate for the average adult in UK.
How do you ensure the trees are protected?
We asked our tree planting partner the same question during the process for making our decision on who to partner with. They have planted over 650 million trees since 2005. That's one every second!
To ensure the trees planted are permanent and sustainable, they:
- hire locals to plant the trees. In this way, extreme poverty is alleviated within the impacted community, whose members now have an economic incentive to ensure the wellbeing of the restoration project. They also have a sense of “ownership” over the trees and restored forest and they protect it with great care.
- hire forest guards as part of the labor force. Around 10% of the price of each tree is put into a Forest Guard Endowment Fund for long-term guarding and protection of our sites.
- work carefully with all levels of government to secure written agreements designating the restoration sites as 'protected in perpetuity'.
- focus on helping locals fall in love with their forest, to recognise and benefit from the restored forest through an increase in fisheries, improved farming, cleaner water, and the formation of microenterprises.
- do not plant in logging areas. There is never a 100% guarantee that some form of illegal harvest will not occur. However, everything is done within legal limits to ensure the restoration sites are guaranteed to stand in perpetuity.
- plant agroforestry species (fruit, fodder, and construction species designed to provide food security and benefit legitimate human needs). Over time these trees become a source of sustainable income.
- do everything possible to supply the locals with alternative fuel sources (fuel-efficient dry wood stoves and solar parabolic stoves), which reduces and/or eliminates their dependence on charcoal.
How can I reduce my carbon footprint?
We're glad to see you're interested in reducing your carbon footprint even further!
How big your carbon footprint is depends on your lifestyle. Therefore, small but significant behaviour changes can make a big difference. Simple things such as switching to a green energy provider, eating less meat and dairy, and using less water all reduce your carbon footprint.
Making a conscious effort to reuse and repurpose items will also help lessen your environmental impact. For example, using less plastic (or even better going plastic-free!) and buying second-hand.
Slightly more costly ways to reduce your carbon footprint include making your home more energy efficient and making the switch to an electric car. Although more expensive, these changes can drastically reduce your carbon footprint.
Follow us on Instagram for regular tips and tricks on how to reduce your environmental impact.
What carbon capture figure are you using per tree?
The mangrove trees planted by our partner Eden Reforestation Projects have a lifetime growth of 25 years and on average absorb 308kg of carbon. It is well documented that waiting 25 years for measures to have their effect is not the solution.
For that reason, we use a CO2 value of 50kg per tree planted over 8 years, to align with scientist rally calls that we urgently need to be taking action which has an effect prior to 2030.
How do I make sure my steps are counted?
If you are an Android user, we suggest connecting to our Steps Tracker. This is the most accurate way to track your steps. For iOS users, connect to Apple Health. These can both be found in the profile section of your Treekly app.
Who plants the trees?
We chose our tree planting partner, Eden Reforestation Projects, because of their experience in tree-planting around the world. Since 2005, Eden have successfully planted over half a billion trees! They also employ local people, providing fair wage employment to people living in impoverished communities.
How do I become Climate Positive?
To become Climate Positive, you need to be planting more than 20 trees per month. Our Treekly Plus subscription allows you to plant a tree every day for just £3.99/month. Or you can purchase one of our Tree Packs
What are the planting seasons for your trees?
At our first planting site in Madagascar, mangrove trees can be planted all year round. However, there is increased planting during November, December and January.
What about the severe drought Madagascar is suffering from?
Madagascar is a large island and the drought (in South Madagascar) does not affect our planting site in the North East region. Mangroves grow in the ocean, specifically in intertidal zones. They do not require rain to grow because they filter out the water from the saltwater they get flooded with.