Who plants our trees?
We've teamed up with the incredible Eden Reforestation Projects to help reforest Madagascar.
Since 2005, they have successfully planted nearly one billion trees. That’s about one tree every second!
Together with Eden, we are committed to using good reforestation practices in order to revitalise areas that have been devastated by deforestation.
Indigenous communities plant and protect our trees. By offering fair-wage employment, Eden offer dignity and income stability to people living in impoverished communities.
Only 10% of the island’s original forests are left due to large scale deforestation.
This has caused extreme poverty and the destruction of natural habitats.
The island off the east coast of Africa is home to more than 200,000 unique plant and animal species. This means they do not exist anywhere else on the planet!
Mangroves: The Super Trees
Our mangrove trees are being planted in an area previously destroyed by deforestation.
Mangrove trees have been continually recognised as a key player in the fight against climate change and are 3 to 4 times more effective at absorbing carbon than terrestrial rainforests.
Mangroves have many other benefits to their surrounding ecosystems too. Their unique roots systems provide sanctuary to a wide variety of fish, they filter pollutants and impurities out of waterways and promote healthy fisheries.
In line with good reforestation practices, we plant four species of mangrove trees to avoid monocultures and promote biodiversity. These species are all indigenous to Madagascar:
Avicennia marina grows as a shrub or tree to a height of around three to ten meters, although they can grow up to 14 meters in tropical regions. They tend to grow in a tangled arrangement of branches. They have smooth grey bark made up of thin, stiff, brittle flakes.
Ceriops tagal is a medium-sized tree growing to a height of 25 meters with a trunk diameter of up to 45 cm. They grow in a multi-stemmed arrangement, and the tree has large supporting roots. The anchor roots are sometimes exposed and may loop up in places. The smooth bark is silvery-grey to orangish-brown.
Rhizophora mucronata is a small to medium-size evergreen tree growing to a height of about 20 to 25 meters on the banks of rivers, or 10 or 15 meters on the sea’s fringes. The tallest trees are closest to the water, with the shorter trees growing further inland. The tree has a large number of aerial stilt roots supporting the trunk.
Bruguiera gymnorrhiza is a small tree growing up to 10 meters that belongs to the family Rhizophoraceae. It is found on the seaward side of mangrove swamps, often in the company of Rhizophora. Its bark is rough and reddish-brown. The tree develops short prop-roots rather than long stilt-roots.